Digital & Tech
Digital Marketing Essentials
Attract, convert and keep customers online.
9 hours90 lessonsLevel: Beginner
About this course
The full funnel explained clearly: content, SEO, paid social, email and analytics. Build a marketing engine that you can measure and improve.
What you'll learn
- Build a content plan that compounds
- Run profitable paid social campaigns
- Write email sequences that convert
- Read analytics without guessing
What's included
- Lifetime access + free updates
- Downloadable workbooks and templates
- Certificate of completion
- Learn on desktop, tablet and mobile
Curriculum
1. Foundations3 lessons
- Audience and positioning
- The customer journey
- Channel choice
2. Acquisition3 lessons
- SEO basics
- Paid social
- Creative that performs
3. Retention3 lessons
- Email sequences
- Lifecycle messaging
- Measuring what matters
Enrol today
Ready to start Digital Marketing Essentials?
One payment of R 247. Lifetime access, all future updates included, and a 7-day money-back guarantee. Your access email arrives within minutes of payment.
Get lifetime access — R 247
Secure card payment in ZAR · Instant email delivery · 5,920 learners enrolled
Learn at your pace
90 lessons you can revisit forever.
Practical from day one
Templates and worksheets you apply at work immediately.
Risk-free
Not for you? Refund within 7 days, no questions.
